Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08245_Field_TCGG T10.txt

Text File | 1996-04-10 | 824b | 16 lines

with nonliterate societies and moving toward the classical
world, “he suggested that ancient economic life might better be
understood if viewed from the perspective of primitive rather
than modern society.” (2)

     Such a reverse perspective of the literate Western world is
the one afforded to the reader of Albert Lord’s The Singer of
Tales.  But we also live in an electric or post-literate time when
the jazz musician uses all the techniques of oral poetry.
Empathic identification with all the oral modes is not difficult in
our century.

     In the electronic age which succeeds the typographic and
mechanical era of the past five hundred years, we encounter
new shapes and structures of human interdependence and of
expression which are “oral” in form even when the components